Luxury eCommerce

Following in the footsteps of the most spendy labels, any web marketing and communication experience can be a little more luxe.

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Mobile Text Marketing

If texting is so much a part of everyday communication patterns, does it follow that users will take mobile text marketing in stride? Well…is there fast food involved?

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Mobile Matters

An ePaper on the cultural significance of on-the-go connectivity and modes of digital engagement.

connecting across platforms

Best practices when stretching content and communities across social media channels.

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morselized content for the mobile web

What kind of content fits nicely on mobile platforms? Morsels!

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digital pain, courtesy of Starbucks

Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?

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