On March 3, 2010,
in news,
by sem
multichannel & hyperlocal journalism In an effort to attract GenY readers, last fall USA Today took down the paywall, allowing students on three US college campuses to access its online premium content for free. Millennials do get their news online, though not just from traditional media outlets. Today news consumption is social, and the most [...]
On November 23, 2009,
in news,
by admin
Daily newspaper goes digital for campus audience USA Today has opted to allow students on three college campuses to access its online premium content for free—a digital version of the traditional free campus newspaper distribution program. For many campuses, the free newsstands have long disappeared as publishers cut back on costs in tough economic times, [...]
