TV viewers online and with DVRs will tolerate, though perhaps not closely watch commercials, new market research shows.
Does more time spent online equal less time watching TV? Absolutely not.
Who knew that Boomers were such media-hungry digital infovores? New research shows they consume more TV and more Internet media than any other cohort.
The Super Bowl game and the big-budget adverts are examples of social television at its best. This sports and commercial event programming is distributed cross-platform and with increasing shareability. (90 second vodcast) Share on Facebook
A new study from The Television Bureau of Canada shows that TV ad spots have 5X the impact of radio, print, or online. TV images have emotional resonance, and are often shared with friends. Therefore it is important for television content and adverts to be marketed cross-platform if they want maximum viral exposure for their [...]
streaming live TV meets social networking More televisual broadcast content, including live event coverage is being streamed over the web and plugged into socnets to enable interactive spectatorship. As reported by Pete Cashmore on Mashable, interactive live streaming is catching on. He points out that the Oscars will be available as a live stream online [...]
