Design, technology and pop culture met last week as Steve Jobs announced the iPad as a gadget for cultural creatives to blend art and technology. In the same vein, Polaroid announced they have signed on Lady Gaga as a creative designer. The fashion-forward and digitally-savvy Gaga was a natural choice for Polaroid, due to her [...]
computational couture: wearable digital technology fashion design Mobile computing, handheld gaming, geolocation technologies and multimedia music players are intricately woven into the fabric of our culture, and now they are making their way into our clothes. From miniaturized processors and embedded electronics, to luminous fabrics made from fiber optics and clothes that change color or [...]
technology in fashion: LG Canada has extended its partnership with Toronto Fashion Week and L’Oreal Paris to become title sponsor of the 2009 event–its 10th anniversary. According to Andrew Barrett, Vice President, Marketing, LG Electronics Canada, because the company is “committed to aligning our brand with style and fashion,” the sponsorship is an excellent opportunity [...]
high-tech and high-fashion toy: Next month (March 9th) marks Barbie’s 50th birthday, and Mattel is busy with numerous campaigns, events, and product launches to celebrate. Some of the more interesting ones involve digital technologies. Like other trade characters Barbie has a Facebook page, a blog, and a twitter feed–and this digital branding and participatory marketing [...]
