When Life on the Screen plays out across multiple screens
Last week a report published in the UK surveyed 3,000 teens and found that on average kids spend 10 hours a day staring at a screen of some sort. It’s clear we’re raising a generation of screenagers.
But of course it is not just teens who are spending huge parts of life with eyeballs glued to mass media channels, or multichannels. According to figures from Nielsen, the average US adult watches more than 151 hours of TV per month and another 3 hours of online video every month. And for those who also consume video on mobile devices, they can add on average another hour of handheld screentime a week.
Today we live in a three screen culture filled with mobile phones, computer monitors, and television screens—not to mention the increasing presence of digital signage everywhere from the airport lounge to the supermarket, from the gym to the restrooms.
It’s no wonder that market research suggests that each year more of us confess to being multichannel media multitaskers. Not only do we regularly juggle our digital devices and electronic tasks (email to googling, spreadsheets to social networks)–we often do so while having one eye on a television screen.
