Professionalizing a Facebook Profile

How students can professionalize a Facebook profile, quick tips.

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Status bores: redundant updates

To keep all your social media streams fresh, should you post updates from Twitter to Facebook to LinkedIn? Probably not.

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connecting across platforms

Best practices when stretching content and communities across social media channels.

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digital pain, courtesy of Starbucks

Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?

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millennials & mail: it’s complicated

GenY is just not very interested in email, unless it’s cloud-based and mobile that is.

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social entertainment

What does it really mean when social networking is ranked ahead of movies, music, gaming, and television, in terms of its entertainment value?

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