Following in the footsteps of the most spendy labels, any web marketing and communication experience can be a little more luxe.
If texting is so much a part of everyday communication patterns, does it follow that users will take mobile text marketing in stride? Well…is there fast food involved?
An ePaper on the cultural significance of on-the-go connectivity and modes of digital engagement.
Best practices when stretching content and communities across social media channels.
Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?
GenY is just not very interested in email, unless it’s cloud-based and mobile that is.
