An ePaper on the cultural significance of on-the-go connectivity and modes of digital engagement.
Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?
The time-consuming task of online dating just got a little easier and even less authentic with the emergence of a new suite of services from e-dating concierges.
Social media and social networking platforms are changing the way we connect, consume, and do business.
Market research shows that the most wealthy consumers online tend not to friend or follow brands on socnets. Will this change as Gen Y emerges as a target market for luxury labels?
Geo-location tech on the mobile tagged campus School supplies for millennials: 1 GPS-ready supersmartphone. Harvard is on Foursquare and Mark Zuckerberg is not far behind his old stomping ground, as Facebook is poised to launch a GPS status update extension. Early-adopters at Harvard are not the first campus to get all geo-loco: that honor belongs [...]
