connecting across platforms

Best practices when stretching content and communities across social media channels.

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social entertainment

What does it really mean when social networking is ranked ahead of movies, music, gaming, and television, in terms of its entertainment value?

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closing the talent gap

How do we narrow the talent gap when it comes to Gen Y and digital marketing, media, and communications?

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When Social Media Bites Back

Steps to develop brand backlash & crisis communication strategies to minimize reputation damage online.

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we like to watch: webvideo marketing

It’s a great day to be Google and own YouTube, as new figures indicate video consumption trends continue to skyrocket. In response, web video content marketing is all the rage.

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not skipping, though maybe not watching, TV ads

TV viewers online and with DVRs will tolerate, though perhaps not closely watch commercials, new market research shows.

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