A new report by Forrester indicates that marketers’ focus on SEO will need to shift along with user trends. Today 6 out of 10 people use search engines to find web content, but that’s down from 8 out of ten in 2004.
Today consumers are increasingly relying on apps (such as Lucky Magazine’s), concierge sites (like WhereToGet.it), and social recommendations (like Yelp) to find our way around the web. And that means marketers must look beyond search engines when measuring campaign effectiveness and strategizing about findability.
Why are consumers migrating from search engines? Likely due to information overload and the difficulty of forming intelligent search strings to get relevant results fast. Researching is an art and a science, just ask a librarian.
For a list of 100 tricks for the savviest web searching on Google, click here. If you’d like a visual reminder of Google tips from a search pro about how to get the most out of your Googling, here’s a Cheat Sheet mousepad image (pdf) from Daniel M. Russell: