Visualizing Social Media Culture

For my online summer course on social media cultural trends, my students are tasked with creating an infographic. These (2nd to 4th year) undergraduate students came up with some fantastic and insightful creative work as is evident from the samples below (please click images for larger view).

To evaluate these infographics I used a rubric that assessed the quality of research and the impact of design choices. Students were also asked to submit a designer’s statement which documented that fewer than 10% of the 200 students in the class had any experience in using photoshop or similar image editing software. That made the results all the more impressive, because in this condensed 6 week course I do not offer any software instruction. Exit surveys confirmed that students found this infographic assignment to be the most challenging aspect of the course, stretching their digital creativity to the max. Here are my assessment guidelines for infographics.

Twitter Trends by Chris Palmer:

Digital Love by Melanie Fida

Information Freeway by Sam Rosenbaum

Fashion 2.0 by Nadia Yau

Social Music by Leanne Hein

Death of the Music Industry by Sarah Jacobs

Online News by Adam Seaborn

Evaluating Digital Creativity

Over the December holidays I am busy planning and designing my next courses for 2012, setting up assignments and calculating assessments with the help of some excellent resources and rubrics for evaluating digital creative work, including these:

Blogging
This rubric for evaluating student blogging by University of Wisconsin is exceptionally detailed and a great starting point. As well, there are a couple of helpful articles in The Chronicle of Higher Ed discussing assessing student blogs, including this one about grading, and this one about setting and communicating expectations regarding student blogs. Closely related, here’s a useful list of how to come up with great blog topics.

Infographics
In designing my next infographic rubric I will remix elements of this infographic rubric used in Kathy Schrock’s workshop, with some ideas and insights from a course at U Mary Washington. As part of my infographics assignment I have students complete a written statement about their process, and this rubric—(link opens Word Doc) from Deaken University provides some great ideas for self-reflection regarding research and design choices and challenges.

P2P Commenting
Peer to peer feedback and collaboration are key elements of my hybrid and online courses, and as such they are evaluated as part of students’ grades. I am always seeking resources I can use to design rubrics that will describe with precision my objectives for online P2P engagement and how these activities are assessed. U Wisconsin has a great rubric here. Beyond that, two unconventional starting points for me include this piece by Judy Dunn on the qualities of unremarkable comments, and on the flipside — some best practices and tips for great comments by Bill Ferriter.

Slide Stress?

When you give a presentation or lecture, do attendees have to scramble for your slides? Do they request/demand a copy of your powerpoint or keynote deck, and do you willingly provide one?  Do you distribute slides before or after your talk? What does the demand-for-slides say about your presentation?

This week I read a student’s review of one of my classes and in response to the question, “What was the most challenging aspect of the course for you?” they commented, “Prof Matrix’s slides are very attractive and zen, but you have to write down everything yourself” — because the slides are very text-light. I confess, I wondered why this student thought it was unreasonable to take notes in class. But the comment is significant insofar as it points to trends in the way we prefer to consume information in the digital age.

It’s true that many (most?) profs and presenters use what Garr Reynolds calls “slideuments” — combination slides and documents. Text heavy and filled with charts, when done well these slides do double duty on the screen and as a useful takeaway or study aid. When they are not done well, this design style inspires the phrase “death by powerpoint.”

But my slides are, to quote my student, very “zen” — inspired by Steve Jobs keynotes and by Garr Reynolds’ book Presentation Zen. In other words, the decks contain mostly mnemonic images instead of bullet points. I mention this because it means my slides do not contain the key content of my talks — in order to get that, you would have to take notes.

I love sharing my slides after presentations, and I am encouraged by the feedback and interest of attendees in my slides. But as a rule, I do not send or distribute slides in advance. Maybe this is because I think spoilers reduce engagement, and I think the concept of release windows has merit (I am a film prof after all!). Unfortunately it causes event managers anxiety because they want to avoid technology meltdowns on the big day (understandable) and because they want to distribute slides to attendees in advance (which I oppose). However I always post my decks online post-event via Slideshare.

Why are we (students, professionals, speakers, event planners) so anxious about/interested in having a copy of each others’ slides? Yesterday I chatted with another professional speaker about this issue and we commiserated a bit and compared notes, but arrived at exactly zero solutions or strategies to calm slide stress that results when decks are not distributed up-front.

I then went looking online for other perspectives and ideas, and ran across this very articulate observation, totally worth sharing:

Sharing slides is a gesture. Something extra the speaker does especially for you. Not sharing slides is not “evil”, it’s normal. There are plenty of reasons why a speaker wouldn’t upload his slides. Maybe he thinks the slides themselves shouldn’t be viewed because the viewer would miss out on so much background information and explanations that it makes the talk look plain and stupid. Maybe there’s a reason like copyright restrictions on used photographs, or maybe the speaker doesn’t want to share his slides because he wants to do the same talk somewhere else next month and he doesn’t like it when people in the audience are already reading his slides before he has even started the talk. ~ Harrie Verveer

I agree with Verveer that distributing slides to attendees should be an optional gesture and not a given. I also agree that attendees do expect a copy of the deck, and if they don’t get it they will be disappointed in the presenter (or prof). The result? Less than stellar performance reviews.

We want the slides before presos, and we want them after. Surely this has everything to do with info-dense slideument design practices, but also because it seems (to borrow an observation from my student) we do not want to take notes. I must admit I feel similarly sometimes.

I wonder what slide dissemination strategy would satisfy attendees, speakers, and event planners?

Feeling Creative? Infographic Resumes

“I am of the opinion that [traditional] resumes are absolutely useless,” comments Marie-Lynn Richard, who then created a gorgeous and user-friendly infographic CV:

After I posted the idea of designing a visual resume, the post received 1,200 hits in one day (I normally get 400 hits on my posterous blog posts). So clearly there is a lot of interest in this idea. Web-ready, socialized and infographic resumes are trending.

Derek Bruff shared a very valuable link to a collection of other creative resumes, including these:

Map design by Jordan Carrol

Detail from a design by Stephen Gates

If a template sounds like a good idea, I found this one (below, $12 PSD file), and for the rest of my picks for amazing templates please click here.

Visual Resume.com also has free templates, and a paid service of $60/year for added job search support and features. Thank you to Jonathan Petrino for finding this service and blogging about it on the StudentBrandingBlog. Example template:

If you think that a PowerPoint/Keynote slide presentaion resume might be more your style, check out these examples:

You might also be interested in these posts:
“Professionalizing a Facebook Profile”
“Design a Professional Digital Footprint”
“Design your ePortfolio this week”

Taking Stock: Website Content Audit

Holiday Homework Ideas

The end of the year is a good time to look back, reflect on your accomplishments, and plan your next steps forward.

If you’re thinking it’s time for a blog or website redesign, or to set up a content strategy to improve SEO, generate new ideas for blog posts, and refresh your memory on what you have already written about, the first step is likely to conduct a content audit.

There are many blogs filled with advice and ideas to design spreadsheets for content auditing, including at B2B Marketing Insider and the ContentMatrix on Kevin P. Nichols blog. Two smart and practical suggestions worth noting from Hilary Marsh at Content Company: “Make an offline copy of the site and get a second monitor – preferably a large one.”

Another useful suggestion when designing your spreadsheet, from Chase Sagum: “Track improvement ideas–on a post by post basis while you create your inventory of content, create a separate row for improvements where you can quickly log what improvements you think need to be made to make that post better.” Sagum also reminds us to track meta-data using Google Analytics “logging the total # of unique page views for the last 30 days on a post by post basis.”

My favorite free template for content auditing comes from The University of Monash, designed by IT Pro Dey Alexander. Here’s a screenshot of his work:

You can download his template (excel) here. I’d also recommend reading Alexander’s steps in conducting a content inventory– a concise and clear overview of the basic steps.

Happy tabulations.