AppleInsider blog reports today that according to Taiwan industry publication DigiTimes, Apple’s Asian manufacturing partners have seen orders for popular Macbook models double in the first quarter of 2011. Apple laptops, especially the MacBook Air, are selling like hotcakes.
Why do users love Macs so much? A quick trip to the Lovemarks nomination page shows comments including:
“I can be creative without limits.” and “Everyone can be great.”
Closely related, last year when students were surveyed at Stanford University about their mobile phone use, researchers found that three-quarters of respondents said their iPhone made them happier, and over 50% agreed they “loved” the device. Soon we’ll see studies about students and iPad love, but not until the device becomes affordable.
Apple computers and mobile gadgets have that seductive mix of “cool elegance” and “intuitive functionality,” inspiring generations of declarations along the lines of: “after you have a Mac, you will by no means go back.”
