Generations and Gadgets

My mass communication course hasn’t started yet but I’ve seen 238 downloads of the ClassCaddy app for Android and iOS.

What’s surprising me is the number of iPad installs. To date there are 16% (or 38) Android device downloads, 14% (or 32) iPad users, and 70% (or 165) iPhone/iPodTouch) installs.

I wonder if those iPad users are registered Gen Y students, or mostly curious visitors and edTech-minded peers? I am still under the impression that there are considerably more Android smartphones in student bags than there are tablets — but maybe not?

 

According to data from Pew Internet Life and a recent survey from Affinity’s American Magazine Study, generational differences in gadget adoption show Gen X preferring tablets while Gen Y opts for smartphones. And not just any smartphones. The Android brand is fast-emerging as a lovemark for millennial consumers.

 

click chart to see full report from Pew

An App to Teach With

This summer I designed a mobile learning organizer app called ClassCaddy to use in my courses. The app is designed specifically to solve an issue I learned about in 2010 on student exit surveys in my mass communication course: mass comm class information overload!

Collecting together the lecture videos, links, tweets, documents, podcasts, announcements, slides and various other digital learning objects in one place is the key to useability, students said.

Easily navigable, clearly organized curation of class tools in one place makes it easier for students to discover and adopt them. But when that “one place” is a LMS window, or my course website then lecture notes compete for attention with a number of open windows including of course Facebook.

Having class resources contained in a dedicated smartphone caddy app should make it easier to focus on the task at, or “in” hand, on demand, even if for short periods of time. As research shows, flexible learning tools like apps can increase quality learning time-on-task.

Having said that, because a key component of any successful app is the ability to connect with friends, ClassCaddy is thoroughly socialized (eg. Facebook/Twitter/Foursquare), and even mildly gamified (eg. leaderboard) to encourage sustained engagement, interactivity, content sharing. These features will increase what researchers call the “social presence” of the app, which is linked to higher outcomes and increased student satisfaction.

Using a CMS approach to app design lets me update the content weekly, in real-time, without having to resubmit the app for approval by Apple.

So far the Android and iOS downloads are tied. For BlackBerry users, I designed a BB-optimized mobile website here.

Adding this app to my iTunesU podcasts, SMS reminder system, and smartphone flashcards, completes my mLearning suite development projects for 2011.

I’ll wait for student feedback to see how well ClassCaddy meets their needs. Of course not all students have smartphones, so all class content is also available on my LMS and course website.

This app was designed with support from PARTEQ Innovations at Queen’s University.

Thank you to Hayley and Annalisa for testing and UX feedback, and to Karl, Jamil and the rest of the MobileRoadie team for great customer service.

 

 

Mobile Learning: Back to Class Apps

This week my new ClassCaddy app went live in the Android Marketplace and Apple App Store. That has me thinking about which apps are most useful for back-to-school. Here’s a few I’ll be using on my iPhone this fall. Would love to hear about the best picks for Android and BlackBerry.

MentalCase for flashcards. This app is one I’ll be using in my course this fall. I’ve designed a few hundred cards for students to use when prepping for exams. If there’s no time for customization, note that there are many card sets available at Flashcard Exchange that might be right for your course. Mental Case has a free version and a paid ($4.99) version. x

QuickCite lets students “snap a picture of a book’s barcode and send a citation for the book to your email,” includes APA, MLA, Chicago, and IEEE styles. This is one app I wish I had when I was a grad student who essentially lived in the library stacks.
x

Dropbox is cloud storage to backup your files and sync versions and gadgets. I just stumbled on an excellent blog post by @MrEpid about why dropbox is the app of choice for busy grad students, highly recommended reading (plus it has the best LOL blog illustration I’ve seen in awhile).

Instapaper critically acclaimed app lets you save web pages for later offline reading, optimized for readability on your iPhone or iPod touch’s screen. Another use-everyday kind of app. Instapaper has a freemium model and a paid plan if you need more cloud storage.xxx

Evernote is an organizer app that I was introduced to by my friend and go-to mobile expert @MHP and have used ever since to keep all my tweets, reading, and research categorized. The app “lets you create notes, snap photos, and record voice memos that you can then access any time from your iPhone, computer, or the web.” Super useful free/paid tool for infovores (like me).x

And last but not least!

ClassCaddy is a custom app I configured to help me organize and publish my multimedia learning objects like lecture videos and podcasts, slides and documents, for a large class (over 1,000 students in two sections, one online, one off). I opted to use a mobile-optimized content management system that allows for instant updates without having to go through resubmitting the app to Apple/Android. Much like using WordPress, this CMS approach to app development is an effective way to categorize and curate massive amounts of content and RSS feeds. It also has social integration (Facebook/Twitter/Foursquare) and a few gameification elements (leaderboard) baked in, designed to encourage social presence and P2P community.

What are your picks for back to class apps?

Microcontent marketing ideas

Wearing my MatrixMediaFX hat, a presentation on designing microcontent for marketing on the social web. Prepared for The Kingston Economic Development Corporation‘s Entrepreneurship Centre, and presented at the Small Business Forum in October.

Contains a roundup of twelve ideas for shrinking and sharing your content on Facebook, Twitter, Flickr, and blogs.

View more presentations from Sidneyeve Matrix.

Social media, mobile gaming & financial literacy

Recently, wearing my MatrixMediaFX hat, I presented some research to a client in the financial services sector on using social media, online gaming, and mobile apps to engage consumers and increase financial literacy.

Here are excerpts from the slide decks.

Financial Literacy Games & Apps

View more presentations from Sidneyeve Matrix.