Design a Professional Digital Footprint

This week I spoke at the Kingston Whig Standard Women in Business 2010 awards luncheon, about first steps using social media to raise your professional profile online. Here are the slides.

More about designing e-portfolios can be found here: “Design Your ePortfolio This Week”
You might be interested in these “Tips for Professionalizing Your Facebook Profile”.

Microcontent marketing ideas

Wearing my MatrixMediaFX hat, a presentation on designing microcontent for marketing on the social web. Prepared for The Kingston Economic Development Corporation‘s Entrepreneurship Centre, and presented at the Small Business Forum in October.

Contains a roundup of twelve ideas for shrinking and sharing your content on Facebook, Twitter, Flickr, and blogs.

View more presentations from Sidneyeve Matrix.

2K10, year of gear

“I like to think of Batman and his utility belt: How many electronic devices do you really want to have?”~ John Jacobs, in eMarketer

Perhaps 2k10 should be dubbed the year of gear, since we’re toting around more digital gizmos in our pockets, bags, and vehicles than ever before. Mobile phones are nearly standard but we also see each other carrying cameras and Kindles, netbooks and laptops, iPods and voice recorders, Nintendo DSs and camcorders, and soon even wearable GPS locator devices and dedicated mobile mini TVs.

Handheld consumer electronics are marketed to a diverse connected class: those living (or aspiring to) “a mobile lifestyle” (what AT&T once called the mLife in an expensive series of adverts culminating in a Super Bowl spot). Portable digital entertainment, prosumer, and communications tech is targeted to students, seniors, and pretty much everyone in between.

At the top of the gadget universe is of course the cellphone, something many folks cannot bear to part with. According to a 2010 Pew Internet survey, consumers feel that mobile phones are the greatest technological invention of the decade—responsible for radically improving our quality of life. Respondents ranked the cell phone as a (slightly) more important, progressive, and positive digital innovation than social networks, e-mail, and e-commerce.

To date, approximately 25% of cell phone sales are smartphones but research shows that a majority of consumers plan to replace their cell with a smartypants phone this year.

By all rights, smartphones should have been the end of gadget juggling. Superphones like Google’s NexusOne, RIM’s BlackBerry, the Palm Pre and the iPhone are convergence technologies—in addition to the standard voice function, they are all-in-one handheld computers bundling digital cameras, mp3 players, voice recorders, GPS, camcorders, and are ready to be loaded up with games, ebooks, videos, music—and almost any other app you can imagine. So why are we still toting around so much single-function (and often seemingly redundant) hardware?

Obviously dedicated purpose-built gear is likely to deliver far better quality screen resolution (for reading ebooks), and digital imaging functions (photography and video). Likewise, handheld gaming on the iPhone is a huge trend, but it’s not the same experience as the DS. But it’s not always lack of production/performance quality that makes us collect and carry multiple gizmos.

Rapid, planned obsolescence drives purchase decisions—so that last year’s model doesn’t have the same features as this year’s upgrade. Social shopping also plays into how we collect gear—since there is pleasure is purchasing the same tech toys that your friends have. And consumer holiday traditions are another factor shaping consumption patterns—when every imaginable electronic widget is promoted as perfectly suited for everyone on your gift list.

Acquiring ever more gear, gizmos, and gadgets keeps the internet meme of whatsinyourbag going strong. On Flickr, a staggering range of people have tagged and shared more than 4,000 intimate and artful snapshots of the tech we tote.

stalkerazzi e-politics

image credit: flequi The persistence of vision in the age of YouTube means new heights of visibility and transparency for political personas.

A recent article by Jeremy Wallace in The Herald Tribune documents how rival political parties are in the practice of videorecording politicians “every word and move for any potential missteps that can be used against [them] in the future.”

Wallace interviews Michael Shannon, a political consultant at a firm called Mandate: Message, Media & Public Relations, who warns candidates, “There are no off-the-record moments. You always have to be on your guard,” and should assume that “everything you do is being filmed and could end up on YouTube.”

At the same time that this constant video surveillance will increase political transparency and accountability, those politicians interviewed suggested that the imaging technology will have negative effects on mass communication. Knowing that you are being watched and recorded, “tends to change your behavior,” one interviewee said. “It’s too bad. You can’t really have an honest moment with an audience.” Or more to the point, the ubiquitous surveillance and “aggressive filming” (Shannon’s phrasing) means politicians feel less comfortable engaging in spontaneous interactions with their constituencies, for fear of being edited and YouTubed.

Incidentally, this was the premise of director Omar Naim’s 2004 film The Final Cut, starring Robin Williams, a cyberfiction flick that will appeal to anyone who likes to think about the implications of digital video surveillance technologies on individuals, privacy, and culture.

[Read more...]

geolocation innovation

mobile marketing opportunities in the tagged & annotated city

image credit: moriza

With the launch of Google Street View UK in the news, here in Canada there is a similar story about digital photography unfolding, though with far less controversy than across the pond.

Canpages has added an interactive street view search feature to directories for Vancouver, Whistler, and Squamish, BC–with Toronto and Montreal currently in production. The service will allow advertisements to be embedded in maps.

Canpages launched a GPS iPhone app to accompany the service, which is good news for mobile advertisers. “Maybe as you’re walking down the street, you’ll see there’s a coupon available at the Best Buy,” said Canpages president and CEO Olivier Vincent.

Of course Google is out in front with mobile advertising development and “contextual targeting” (ads corresponding to services nearby user’s location) to meet consumer demand for timely, relevant, and “exact information” on the go.

A recent poll indicated that almost 50% of US teen mobile phone users are receptive to receiving mobile ads, if they contain some incentive (that Best Buy coupon, for example).

In the US, mobile search advertising spend is predicted to hit $1.3 billion by 2013—up from $20 million in 2008, according to a new study.