MacLove

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Creativity without limits: spendy Mac laptops are selling like hotcakes

mobile ad recall

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iPhone users ♥ mobile marketing This week eMarketer released a report that describes how iPhone users recall mobile ads at significantly higher rates than other smartphone users (41% versus 33%) The report states that for comparison, “TV has 10 percent recall rates, while streaming video [has] 21 percent.” (Incidentally, according to David Poltrack, chief research officer […]