When it comes to making and maintaing relationships via online social networks, millennials are the pros. Offline however, the story is different. Telephone and face-to-face social networking intimidates more than half of Gen Y. This according to a new study by TalentInsights.
In fact, even professional networking online, on sites like Facebook and MySpace, are fraught with complications. In the survey, 67% of millennials said they were comfortable connecting with employers (or potential ones) online, but the majority balked at friending their bosses. It’s all about granular intimacy, and knowing the correct socnetiquette before overstepping a line.
The Partitioned Life
Beyond intimacy concerns, with more employers engaging (or seeking to) on social networks the issue of privacy and the partitioned life become paramount. Beyond communication and interactions between contacts online, it’s getting more important to ensure that privacy settings are tweaked, to manage the flow of lifecasting.
This because online social recruitment is on the rise. This summer, 68% of employers surveyed by Jobvite report they use social networks such as LinkedIn to find candidates for open positions. Last month, when CareerBuilder asked employers about social networks as recruitment tools, 30% said they were using Facebook to find new talent, and 45% said they were consulting online profiles to screen candidates and verify suitability (incidentally, when CareerBuilder asked that question last year, only 22% of employers were vetting socnetprofiles).
Time for social networking to go super niche, to separate infostreams to employers, from friends, from family… and maybe the coming Google Wave will help matters, since it is configured with discrete streams of contacts and connections in mind. On the other hand, oversharing is always going to be a risk in network culture, that, and now the increasing risk of the always-awkward employer poke.








































































