
News this week shows that 9 out of 10 pre-schoolers have a social media presence, courtesy of their millennial moms and dads. Hello iGeneration.

News this week shows that 9 out of 10 pre-schoolers have a social media presence, courtesy of their millennial moms and dads. Hello iGeneration.

Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?
Cyberpop! is a trendwatching blog about digital culture, communication and commerce, with special emphasis on social, mobile, and educational technology. It is written by Sidneyeve Matrix, Associate Professor of Media at Queen's University in Kingston Ontario.
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