Tech Toddlers

image by lrargerich

News this week shows that 9 out of 10 pre-schoolers have a social media presence, courtesy of their millennial moms and dads. Hello iGeneration.

Mobile Matters

mobile

An ePaper on the cultural significance of on-the-go connectivity and modes of digital engagement.

digital pain, courtesy of Starbucks

image by scotrail

Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?