Although I was the proud and nerdy mayor of several Starbucks on Foursquare, that didn’t help when I tried (and failed) to redeem a mobile digital loyalty coupon. What lessons did I learn about mobile marketing?
being spaces & wi-fi places
April 5, 2009 By 1 Comment
“When I think about Starbucks, I think about Comfy Chairs, Great Smells, Pretty People and WiFi.” –Matthew Dollinger, guest blogger at FastCompany Starbucks is intentionally designed to become a “third place” in the lifestyles of busy urbanites–a home away from home for socializing and community. When interviewed by Matthew Dollinger, one Starbucks manager named Kelly [...]
