not skipping, though maybe not watching, TV ads

image by Peter Gerdes

TV viewers online and with DVRs will tolerate, though perhaps not closely watch commercials, new market research shows.

TV/web: displacement or complementarity?

image by J. Mark Bertrand

Does more time spent online equal less time watching TV? Absolutely not.

tech boom(ers)

image credit: presta on flickr

Who knew that Boomers were such media-hungry digital infovores? New research shows they consume more TV and more Internet media than any other cohort.